How do real businesses use video to promote their products and services? Of course, video is a natural fit for consultants and trainers like myself who give advice for a living. But what do ordinary businesses do with video and what can you learn from them?

Especially if you’re not a consultant and actually ‘get your hands dirty’ for a living!

Those are questions I’ve been giving some thought to as I launch a new video course, Budget Video Production (only $10 with this link), made in partnership with video producer and advertising specialist, Tosh Lubek.